Advancing sales performance across Atlantic Canada by closing the gap between sales research and practice.

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State of Sales Survey

Help us capture how sales leaders are thinking about hiring, performance, and the challenges shaping the profession today.

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The Sought-After Salesperson: Three Traits That Win in a Digital World

The best salespeople in a digital world aren't the best closers. They're the most curious.

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What We Do

ASPH advances sales performance through three integrated pillars.

Research

Evidence-based insights and best practices into what actually drives sales performance.

Education

Canada's only MBA with a sales concentration, and more to support sales professionals at different career stages.

Industry Engagement

Webinars, conferences, and shared research that bring the regional sales community into one conversation.

State of Sales Survey

ASPH is launching a State of Sales survey for Atlantic Canada — capturing how sales leaders are thinking about hiring, performance, and the challenges shaping the profession today. The findings will be shared in September as part of our State of Sales report.

If you lead a sales team in Atlantic Canada, your perspective matters.

Share your voice. Shape the future of sales in Atlantic Canada.
Take the Survey

Featured Insights

The Sought-After Salesperson: Three Traits That Win in a Digital World

The best salespeople in a digital world aren't the best closers. They're the most curious.

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What Actually Makes a Salesperson Great? The Answer Keeps Changing

For a century, we hunted for the perfect salesperson. The biggest finding from 150 studies? There isn’t one—and that changes everything.

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Stop Paying for Bad Behavior: Why How You Measure Sales Beats What You Pay

You can't pay your way to ethical salespeople—but you can measure your way there.

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Canada's Only MBA with a Sales Concentration

UNB Saint John offers Canada's first and only MBA in Business Development and Professional Sales — designed to develop the next generation of sales leaders.

Learn More about the UNB MBA