Axis Sales Accelerator
The Shift in How Buyers Decide Whom to Trust
The best salespeople in a digital world aren't the best closers. They're the most curious.
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For over a century, sales scholars have been hunting for the silver bullet to sales performance. Guess what? There isn’t one – but there are a number of universally important performance drivers and factors that are situationally significant to greater selling success.
Your performance measurement system is not just a scorekeeping system – it drives behaviour.
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In modern B2B sales, working harder isn't enough — top performers now win on analytical capability, and the evidence is increasingly hard to ignore.
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Most organizations still rely heavily on revenue vs. quota — but this widely-used measure is incomplete and may be driving the wrong behaviours. Here's what top sales leaders actually do.
ASPH is launching the 2026 State of Sales Survey. Your insights will help us better understand the business conditions, workforce pressures, operational challenges, and capability gaps affecting sales leaders and organizations across New Brunswick and Nova Scotia.
