Who We Are

The Atlantic Sales Performance Hub (ASPH) is a collaborative forum lead by the University of New Brunswick’s Faculty of Business, that partners with regional sales leaders to: share best practices & research insights, promote learning opportunities, and solve regional sales challenges. It is the only forum of its kind in Atlantic Canada.

By bringing research, education, and industry engagement together under one roof, ASPH works to raise sales performance across the region and help Atlantic Canada build the sales capability it needs to grow.

Our Team

Meet the people driving ASPH’s mission to advance sales performance in Atlantic Canada.

Dr. Peter Kerr

Director of MBA Program & Chair of Applied Research in Sales

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Dr. Joy Audu

Postdoctoral Researcher

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Zhigang(Hassan) Hei

Communications and Events Coordinator

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State of Sales Survey

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If you lead a sales team in Atlantic Canada, your perspective matters.

Share your voice. Shape the future of sales in Atlantic Canada.
Take the Survey