Who We Are

The Atlantic Sales Performance Hub (ASPH) is a collaborative forum led by the University of New Brunswick’s Faculty of Business that partners with regional sales leaders to: share best practices & research insights, promote learning opportunities, and solve regional sales challenges. It is the only forum of its kind in Atlantic Canada.

By bringing research, education, and industry engagement together under one roof, ASPH works to raise sales performance across the region and help Atlantic Canada build the sales capability it needs to grow.

Our Team

Meet the people driving ASPH’s mission to advance sales performance in Atlantic Canada.

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Dr. Peter Kerr

Director of MBA Program & Chair of Applied Research in Sales
Visiting Fellow, Cranfield School of Management

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Dr. Joy Audu

Postdoctoral Fellow

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Zhigang(Hassan) Hei

Communications and Events Coordinator

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The 2026 State of Sales Survey

ASPH is launching the 2026 State of Sales Survey. Your insights will help us better understand the business conditions, workforce pressures, operational challenges, and capability gaps affecting sales leaders and organizations across New Brunswick and Nova Scotia.

Share your voice. Shape the future of sales in Atlantic Canada.