Where sales research meets practice

Atlantic Canada's hub for evidence-based sales performance insights,
an initiative of UNB's Faculty of Business.

See what we do
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The 2026 State of Sales Survey

Help us understand the business conditions, workforce pressures, and capability gaps shaping sales organizations in New Brunswick and Nova Scotia.

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Atlantic Sales Brief Newsletter: Issue 1

A Newsletter brought to you by the Atlantic Sales Performance Hub

What We Do

Atlantic Sales Performance Hub (ASPH) advances sales performance through three integrated pillars.

Research

Evidence-based insights and best practices into what actually drives sales performance.

Education

Canada's only MBA with a sales concentration, and more to support sales professionals at different career stages.

Industry Engagement

Webinars, conferences, and shared research that bring the regional sales community into one conversation.

The 2026 State of Sales Survey

ASPH is launching the 2026 State of Sales Survey. Your insights will help us better understand the business conditions, workforce pressures, operational challenges, and capability gaps affecting sales leaders and organizations across New Brunswick and Nova Scotia.

Share your voice. Shape the future of sales in Atlantic Canada.

Featured Insights

ATLANTIC SALES BRIEF

A newsletter of research-backed insights for sales leaders

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Canada's Only MBA with a Sales Concentration

UNB Saint John offers Canada's first and only MBA in Business Development and Professional Sales — designed to develop the next generation of sales professionals.

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