Dr. Joy Audu | Atlantic Sales Performance Hub

Title

· Postdoctoral Fellow

Education

· University of New Brunswick

PhD, Interdisciplinary Studies

· Lagos State University

MBA, International Business Management

· University of Nigeria

B.Sc. (Hons.), Computer Science/Statistics

Expertise

· Digital Trust in B2B Sales

· Salesperson Behaviour

· Buyer–Seller Relationships

· Sales Performance & Leadership

The Impact of Sales Force Automation on Customer Relationship Quality in B2B Markets

Journal of Personal Selling & Sales Management, 2024

Bridging the Gap: Aligning Sales Strategy with Organizational Objectives in Atlantic Canada

Canadian Journal of Administrative Sciences, 2023

Sales Professional Attitudes and Their Influence on Long-term Business Growth

Industrial Marketing Management, 2022

State of Sales Survey

The 2026 State of Sales Survey

ASPH is launching the 2026 State of Sales Survey. Your insights will help us better understand the business conditions, workforce pressures, operational challenges, and capability gaps affecting sales leaders and organizations across New Brunswick and Nova Scotia.

Share your voice. Shape the future of sales in Atlantic Canada.