Joy

Title(s)

· Postdoctoral Researcher

Education

· University of New Brunswick

PhD, Interdisciplinary Studies

· Lagos State University

MBA, International Business Management

· University of Nigeria

B.Sc. (Hons.), Computer Science/Statistics

Expertise

· Digital Trust in B2B Sales

· Salesperson Behaviour

· Buyer–Seller Relationships

· Sales Performance & Leadership

The Impact of Sales Force Automation on Customer Relationship Quality in B2B Markets

Journal of Personal Selling & Sales Management, 2024

Bridging the Gap: Aligning Sales Strategy with Organizational Objectives in Atlantic Canada

Canadian Journal of Administrative Sciences, 2023

Sales Professional Attitudes and Their Influence on Long-term Business Growth

Industrial Marketing Management, 2022

State of Sales 2026

State of Sales Survey

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Dr. Joy Audu

State of Sales Survey