Dr. Peter Kerr | Atlantic Sales Performance Hub

Title

· Director of MBA Program

· Chair of Applied Research in Sales

· Visiting Fellow, Cranfield School of Management

Education

· Cranfield School of Management

Doctor of Philosophy - PhD Marketing & Sales, Sales Performance

Expertise

· Sales Performance

· Salesforce Behaviour & Capability

· Sales Analytics

· Sales Performance Measurement

· Marketing Strategy

Hiring for sales success: The emerging importance of salesperson analytical skills

Journal of Business Research, 2022

The interplay between objective and subjective measures of salesperson performance: towards an integrated approach

Journal of Personal Selling & Sales Management, 2022

The impact of performance measurement diversity on customer-oriented selling behavior

Industrial Marketing Management, 2023

Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis

Journal of Personal Selling & Sales Management, 2024

Toward an understanding of the personal traits needed in a digital selling environment

Journal of Business & Industrial Marketing, 2024

Well-Being in Sales: The Role of Non-Financial Rewards in Mental Health and Mental Illness

Academy of Management Proceedings, 2025

State of Sales Survey

The 2026 State of Sales Survey

ASPH is launching the 2026 State of Sales Survey. Your insights will help us better understand the business conditions, workforce pressures, operational challenges, and capability gaps affecting sales leaders and organizations across New Brunswick and Nova Scotia.

Share your voice. Shape the future of sales in Atlantic Canada.